New Google Play Badges

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When you’re ad­ver­tis­ing your smart­phone app, per­haps the first thing you show off are plat­form badges. They’re the eas­i­est and most fa­mil­iar way to tell users where they can find your app. All ma­jor plat­forms, Apple’s App Store, Google Play, and Microsoft Store have of­fi­cial badges which are some­what con­sis­tent with each other.

However, these badges aren’t that con­sis­tent. For ex­am­ple, Google shows the icon of Google Play (the dis­tri­b­u­tion sys­tem), whereas Apple and Microsoft show their cor­po­rate lo­gos (Apple pre­vi­ously had an iPhone shape as the icon).

Current badges

For now, I’ll only look at the two ma­jor smart­phone plat­forms, Android and iOS/​iPa­dOS. Apple’s icon is one of the most rec­og­niz­able icons in the world, so it makes sense for them to use it on their badges, but I don’t think I can say the same for Google Play. On the con­trary, I think the Android icon in in­cred­i­bly fa­mil­iar to most peo­ple, Android re­brand­ing an­nounce­ment:

The de­sign of the logo draws in­spi­ra­tion from the most rec­og­niz­able non-hu­man mem­ber of the com­mu­nity, the Android ro­bot.

That’s why I think that the Get it on Google Play” badge should be changed to show­case the Android icon, not the Google Play icon. The dis­tri­b­u­tion sys­tem is ir­rel­e­vant, the plat­form is what mat­ters.

Proposed badges

Similar icons can also be made us­ing the Google Play Music, Movies, and Books icons.