November 27, 2025

This is the third chapter in my five-year retrospective. After the life of Pabio, where we somehow convinced Y Combinator that sofas were SaaS and built an apartment in Zurich’s main train station, we were about to discover that math doesn’t care about your YC badge. Our culture was… unique? Carlo introduced the XX:59 meeting - every meeting started at 29 or 59 minutes past the hour so if you’re on time at 8 am, you’re already late. Miss the 7:59 am standup by even 30 seconds?

November 25, 2025

This is the second chapter in my five-year retrospective. After accidentally founding Koj, we somehow convinced Y Combinator to let a furniture company into their batch (I still don’t know how) and embarked on what I can only describe as the wildest operational rollercoaster of my life. Convincing Silicon Valley that sofas are SaaS We weren’t building the next frontier AI model or developer tool, we were arguing about ottoman colors and d

November 23, 2025

This is the first chapter in a five-year retrospective about how two founders who’d never met in person built a furniture subscription company, got into Y Combinator, discovered we were losing money on every sofa, pivoted to AI in 48 hours, built the first AI SDR, and eventually sold everything. I’m writing this for myself as much as for anyone else - it’s the kind of post-mortem I wish I’d read before starting. A real meet-cute My cofounder Carlo Badini created a new Slack workspace