I took ﬁfteen minutes to make some strategic design changes to Zomato’s Android app. I wrote extensively about the iconography, typography, and role of actions in the app’s user experience. I wrote this article originally in March 2016 for the Zomato Android team and publicly published it on Medium in April 2017 since Zomato decided to implement most of my design changes.
When you’re advertising your smartphone app, perhaps the ﬁrst thing you show off are platform badges. They’re the easiest and most familiar way to tell users where they can ﬁnd your app. All major platforms, Apple’s App Store, Google Play, and Microsoft Store have ofﬁcial badges which are somewhat consistent with each other.