Zomato for Android Redesign

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I took fif­teen min­utes to make some strate­gic de­sign changes to Zomato’s Android app. I wrote ex­ten­sively about the iconog­ra­phy, ty­pog­ra­phy, and role of ac­tions in the ap­p’s user ex­pe­ri­ence. I wrote this ar­ti­cle orig­i­nally in March 2016 for the Zomato Android team and pub­licly pub­lished it on Medium in April 2017 since Zomato de­cided to im­ple­ment most of my de­sign changes.

When you’re ad­ver­tis­ing your smart­phone app, per­haps the first thing you show off are plat­form badges. They’re the eas­i­est and most fa­mil­iar way to tell users where they can find your app. All ma­jor plat­forms, Apple’s App Store, Google Play, and Microsoft Store have of­fi­cial badges which are some­what con­sis­tent with each other.