Veo 3 API and pricing

Veo 3 is GA: $0.40/s main and $0.15/s Fast, 1080p, native 9:16 on Veo 3, single pass audio plus video, and an API.

Translation: cheaper programmatic ads and social at scale.

With Sora still no API, Veo just grabbed developer mindshare.

Quick math:

15 s spot
Veo 3: $6.00
Fast: $2.25

30 s
Veo 3: $12.00
Fast: $4.50

Now imagine 10k variants for a catalog, yes really. That is $22,500 on Fast vs $60,000 on Veo 3 to generate. Your CAC tab just got friendlier.

I like simpler pipelines. Single pass audio and video trims steps. One render, no sync dance, fewer hops.

A basic loop
prompt with seed, duration, 9:16 or 16:9
submit via API
wait on completion and run QC
push to ads or social
log results for learning

Fewer moving parts means fewer on-call surprises.

Format quirks matter.

Veo 3 has native 9:16 so TikTok and Reels ready. Fast stays 16:9 so you either crop or pillarbox. Test both because attention curves change a lot between formats. 1080p output keeps render times sane without chasing 4k.

Strategy time.

If Sora keeps no API for a while, do you bet your pipeline on Veo and ship now or hedge with an abstraction layer!

Is Fast good enough for brand work or only for UGC and discovery?

Feels like programmatic video just moved from lab to production. I am excited to see what you build.