Life milestone on January 18, 2024

Bought a house

Sukriti and I bought our first house in Utrecht, the Netherlands.

Wrote a blog post on January 5, 2024

2024 will be the Year of Gratitude

I turned 26 last week and like years past, I wanted to reflect on this past year and plan my theme for 2024. 2023 was a big year for my personal growth and I’m looking forward to actively practicing gratitude in 2024. Year of Gratitude is a little different from my previous themes, as it’s not a goal I’m trying to achieve, but rather a mindset I want to cultivate. I want to be more grateful for the things I have, the people in my life, and the opportunities I’ve been given.

New quarterly OKRs on January 1, 2024

Published OKRs for Q1 2024

Move in to new house
Fully move from rental to owned house
Furnish and set up workspace
Update registrations and legal work
Strong start to 2024
Track finances every week
Write 1 blog post every month
Publicly launch new company
New yearly theme on January 1, 2024

Year of Gratitude

  • Theme for 2024

In 2024, I want to focus on the wellbeing of myself and those around me: I want to focus on my mental health and give myself time to exercise, introspect, and learn. I want to properly take Sundays off and spend more time with myself and my loved ones, and I want to see my personal trainer and my therapist with more regularity and review my goals frequently. Secondly, I want to actively practice gratitude to be more thankful for everything I have. I want to be more appreciative of the people in

New quarterly OKRs on October 1, 2023

Published OKRs for Q4 2023

Successful Year of Relashionships
Make 20 outbound calls
Finish activity rings every other day
Complete one book every month
Become personally default-alive
Track finances every week
Save for new house
New quarterly OKRs on July 1, 2023

Published OKRs for Q3 2023

Settle in to Utrecht
Move in to new apartment
Finish activity rings every other day
Complete one book every month
Draw the big picture
Buy a new home
Write something every other week
Publicly launch Redacted
Wrote a blog post on June 28, 2023

Pabio’s startup visa application

After you graduate from a Dutch university, you get a one-year orientation year visa to find a job or set up a business. Sukriti and I moved to the Netherlands in 2021 after spending a year in India during the pandemic, so the clock started ticking for my visa. Since Pabio was already fully operational at this point as a Swiss company (owned by an American company), I decided to set up a Dutch subsidiary and apply for a startup visa to keep my residency here.

New quarterly OKRs on April 1, 2023

Published OKRs for Q2 2023

Make big changes
Successful trip to India
Launch Redacted
Weigh 70 kg by Q3
Stronger health after recharging
Complete one book every month
Go to the gym 20 times after April
Continue therapy after April
Life milestone on January 21, 2023

Got married

From January 19 to 21, Sukriti and I got married in Delhi-NCR, India.

New quarterly OKRs on January 1, 2023

Published OKRs for Q1 2023

Kickstart 2023
Get married
Research real estate and view 10 apartments
Work towards a strong mind
Complete one book every month
Do therapy 2 or more times monthly
Properly review every week
Work towards a strong body
Work out 2 or more times weekly
Track calories every day
Lose 5 kg more
New yearly theme on January 1, 2023

Year of Relationships

  • Theme for 2023

I want to improve my relationships with my work, myself, and my surroundings in my Year of Relationships: I want a healthy relationship with my work. I want to continue to work hard on my company. 2022 was my highest productivity year yet, and I don’t want that to change in 2023, while taking enough time off and maintaining a healthy balance. I also want to plan better and spend time in structured thinking. Secondly, I want a strong relationship with my body & min

Wrote a blog post on December 30, 2022

2023 will be the Year of Relationships

I turned 25 today and like years past, I wanted to reflect on this past year and plan my theme for 2023. 2022 was a great year for me, and I’m excited to see what 2023 has in store. The Theme System

In the previous year’s post, 2022 will be the Year of Teamwork, I described the Theme System and how my yearly theme guides me in makin

Redesigned website on October 8, 2022


New quarterly OKRs on October 1, 2022

Published OKRs for Q4 2022

Continue working on health goals
Work out 3 or more times weekly
Complete one book every month
Do therapy 3 or more times monthly
Stop procrastinating on growth
Finalize city and apartment for 2023
Properly prepare for all 1:1s
Set up and use personal CRM
Get ready for 2023
Prepare for the wedding in Q1
Document & reflect on 2022, set up theme
New quarterly OKRs on July 1, 2022

Published OKRs for Q3 2022

Improve physical and mental health
Work out 3 or more times weekly
Complete one book every month
Meditate or breathwork once a week
Get engaged to be married
Hold engagement celebration in India
Plan wedding (venue, date, guests)
Set up and use personal CRM
Start planning for the long term
Get residence permit with HSM
Finalize mortgage or rent for Q4
Life milestone on June 1, 2022

Got engaged

I surprised Sukriti with a trip to Paris and asked her to marry me in front of the Eiffel Tower.

New quarterly OKRs on April 1, 2022

Published OKRs for Q2 2022

Accelerate body and mind progress
Work out twice every week
Complete one book every month
Take structured days off
Invest in support system
Weekly date nights
Biweekly round-robin calls home
Set up and use personal CRM
Work harder and smarter
Well-prepared 1:1s with direct reports
Invest €1000 × Redacted
New quarterly OKRs on January 1, 2022

Published OKRs for Q1 2022

Keep body and mind on track
Maintain weight of less than 75 kg
Work out twice every week
Read one book every month
Set up for a great 2022
Buy a ring and plan proposal
Convert engineering to autopilot
Manage money better
Breakeven every month
Set up 2021 personal and corporate taxes
Renew residence permit until Q2 2023
New yearly theme on January 1, 2022

Year of Teamwork

  • Theme for 2022

Year of Teamwork stems from some of the issues I've been facing lately with delegation. Reflecting on my calendar in the past few months, I see that I've already started spending significantly more time on code review and planning than actually writing code than I used to this time last year, but it's not nearly enough. I still spend the majority of my time as an individual contributor, which is scaling very poorly.

Wrote a blog post on December 29, 2021

2022 will be the Year of Teamwork

I turn 24 today and I wanted to take this opportunity to reflect on my themes from the past two years, and plan my theme for 2022. Themes are malleable

The theme system was popularized by CGP Gray in the Cortex podcast with Myke Hurley of Relay FM. I’ve been using it for the past few years as alternate to Ne

Wrote a blog post on December 12, 2021

1,000 companies per batch? OMG Y Combinator

This is a response to 1,000 companies per Y Combinator batch? RIP Y Combinator by Haje Jan Kamps, published on TechCrunch on December 10, 2021. Ever since I found out about Y Combinator, I wanted to be a part of it.[^when-yc] I always thought of myself as a hacker/builder/entrepreneur/(insert word here) because I’ve always been good at going from idea to product really quickly.

New quarterly OKRs on October 1, 2021

Published OKRs for Q4 2021

Start getting healthy
Work out twice a week
Stay under 1,700 kcal/day
Lose 10 kg by birthday
Get back to work
Do proper 1:1s with reports
Read 1 book per month
Get ready for 2022
Register Dutch subsidiary
Apply for residence permit
Have Redacted in savings
Life milestone on July 1, 2021

Became a Y Combinator alum

Pabio was part of Y Combinator’s S21 batch, being one of the first Swiss companies to be funded by YC. I was the third ever from my university to be part of YC and we raised a $2.2 million seed round after the batch.

Life milestone on April 5, 2021

Moved to Groningen, the Netherlands

New yearly theme on January 1, 2021

Year of Commitment

  • Theme for 2021

I didn't write a blog post about my theme in 2021, but here's an excerpt from my blog post 2022 will be the Year of Teamwork which summarizes my thinking behind this theme: My theme for 2021 was Year of Commitment. In a post-pandemic world, I decided to double down on long-term goals (work, health, and personal life), and after living in India for most of the year, I wanted to move back to the Netherlands -- but not alone this time. In the last quarter of

Life milestone on July 4, 2020

Graduated from University of Twente

Earned a BSc degree in Creative Technology, an interdisciplinary engineering and design program from the Faculty of Electrical Engineering, Mathematics and Computer Science, with specialization in smart technology and extra credits (Honors program in Science). My bachelor thesis on Email-based Intelligent Virtual Assistants under Dr. J. Zwiers was graded 9/10 and nominated for the Bachelor Award.

Life milestone on July 1, 2020

Co-founded Pabio

Pabio offers rent-to-own furniture with personalized interior design. Carlo Badini and I co-founded Pabio after getting to know each other over a period of a few months remotely during the COVID-19 pandemic.

Wrote a blog post on June 28, 2020

Who is the author of an AI-generated news article?

If you read major American newspapers such as Forbes or the Los Angeles Times, chances are you’ve already read a story entirely written by an AI-powered software system. This process is known as automated journalism, and highlights an important question about authorship: Who is the author of an article written by a virtual agent?. A 2005 study found that research participants attribute story credit to the programmers who developed the AI or the news organization publishing the story.

Wrote a blog post on June 28, 2020

Microsoft is the most important company in the open-source ecosystem

This was a sidenote for another note I’ve been thinking about, but I think it deserves its own post. Today (mid 2020), Microsoft is the world’s most important, influential, and exciting company in the open-source ecosystem. Once considered evil[^1], Microsoft under Nadella has not only embraced open-source, but pushed it more forward than any other Big Tech company[^2]. If I had to choose between working at any of the FAANG/Big Four/etc., it has to be Microsoft.

Redesigned website on February 15, 2020


Wrote a blog post on January 3, 2020

Introducing Uppload v2

In April 2018, I made the first commit to Uppload (56bd930) and pitched it as an idea to Michael, the founder of El Niño, to fund the development of an open-source JavaScript file uploader, something that the web desperately needed. Later that summer, we launched Uppload and started using it in our projects.

Published a project on January 1, 2020


Open source JavaScript file uploading widget with 30+ plugins to select and edit photos

New yearly theme on January 1, 2020

Year of Long Term

  • Theme for 2020

I didn't write a blog post about my theme in 2020, but here's an excerpt from my blog post 2022 will be the Year of Teamwork which summarizes my thinking behind this theme: 2020 was my Year of Long Term. I had just come back after living for a short while in the San Francisco Bay Area (after an exchange semester at Santa Clara University) and I knew that I'd be graduating from the University of Twente in 2020, so I had to decide where to fo

Life milestone on December 4, 2019

Studied at Santa Clara University

I was the first student in my program to study for a semester at Santa Clara University in Silicon Valley as part of the Global Engineering Education Exchange (Global E3). I was a recipient of the Twente Mobility Fund Scholarship and my coursework consisted of computer graphics, venture capital, marketing, and typography.

Wrote a blog post on August 31, 2019

New Google Play Badges

When you’re advertising your smartphone app, perhaps the first thing you show off are platform badges. They’re the easiest and most familiar way to tell users where they can find your app. All major platforms, Apple’s App Store, Google Play, and Microsoft Store have official badges which are somewhat consistent with each other. However, these badges aren’t that consistent.

Wrote a blog post on June 12, 2019

State of the Podcasts 2019

This is the second year of my annual State of the Podcasts list, where I highlight my daily drivers of audio content. This time last year, I published State of the Podcasts 2018, and not too much has changed. Let’s see what has. New and noteworthy

These are the podcasts I’ve started listening to in the past year. Made by Ratik Sharma (who is my good friend, full disclosure), Unbox is the 🏆 Best New Podcast of 2019.

Published a project on May 18, 2019


Scrum/Agile error mitigation platform with StackOverflow integration powered by open-source bug tracker

Wrote a blog post on May 6, 2019

Introducing Agastya 4 + Augmenta11y

11 months ago, we launched Agastya 3, with the promise of a privacy-first accessibility widget. Today, we bring the next major version of Agastya with a focus on user customization, along with an entirely new app. Like the last update, Agastya 4 is currently available to our Pro 1M customers, and will be available to everyone this summer. The Road to Agastya 4

The first version of Agastya was launched in 2016 when Nishant, Mahendra, and I founded Oswald Labs (we called it Oswald

Wrote a blog post on April 4, 2019

Quarter of Open Source

The first quarter of 2019 was very interesting for me. It was the first time I did a lot of open-source work as a way to scratch my own itch. Every time I thought I needed a specific tool which I couldn’t find, I built and open-sourced it. Background

The number of contributions I’ve made on GitHub has increased by over 20x in the past few years.


In 2015, I made slightly more than 100 contributions. These were mostly on my own projects, like my personal website, Made with Love in Indi

Wrote a blog post on March 15, 2019

Package Manager Standardization

Matt Turnbull has a great article titled Why Are You Still Using Yarn in 2018? which makes the argument that newer versions of NPM are just as fast as Yarn and switching to NPM might actually have some benefits (I’m still a Yarn user). Furthermore, it’s getting complicated to maintain documentations and say: To install this package, use npm install package or yarn add package, etc.

Wrote a blog post on March 12, 2019

Twitter Subaccounts

I think Twitter should have a concept of sub-accounts. It’s not smart to create a Twitter account for every small project, but it’s often a necessity for support or a social media presence. In my case, I have a Twitter account, and so does Oswald Labs (which makes complete sense since it’s a company and I’m just a small part of it). However, I also have several other projects, like Made with Love in India, a platform to showcase Indian-made startups, which has its own Twitter account.

Wrote a blog post on March 11, 2019

Google Docs + GitHub

When I first started using Google Docs, my favorite feature was “smart” autosaving. “Smart” because it’s not just an interval, but also based on content changes. Today, almost all popular web-based text editors have both autosaving (WordPress, Medium, etc.) and rich text formatting (think [f]CKEditor and TinyMCE a decade ago). The question is — how can I combine the rich text and autosaving aspects with git’s version control, so I can smartly save only the changes to a file and easily go back.

Published a project on November 17, 2018


AI-powered employee engagement and chat platform with HR automation and analytics for CLS Group

Wrote a blog post on July 28, 2018

State of the Dock 2018

Two months after writing State of the Podcasts, where I talked about my go-to podcasts in 2018, this post is about the apps that find their home on my laptop’s dock. These apps are those I use most often and make me much more productive. I switched from a Firefox/Opera combination to Chrome as my primary web browser when it was released in late 2008 because it was fast and secure. Today, I use Chrome because it’s still standards-compliant and I’m very deep into the Google ecosystem.

Wrote a blog post on July 15, 2018

Introducing Universal Screen Reader on Agastya

Read aloud was one of Agastya’s signature features when it first launched, and our beta partners like Nayee Disha — a collaboration between the UNDP and large corporates to skill and employ women in rural India — extensively made use of it. It was the easiest way to have a blind- and illiterate-friendly mode which automatically reads aloud the content of a webpage.

Redesigned website on July 8, 2018


Wrote a blog post on June 9, 2018

Introducing the new Agastya

Since we launched Agastya in late 2016, we’ve come a long way. Today, we’re announcing the biggest update to our end-to-end web accessibility platform. This update is currently available only to our Pro 1M customers, and will be available to everyone this summer. Privacy-first

With the EU’s General Data Protection Regulation last month, people are familiar with getting tens of emails with updated pri

Wrote a blog post on May 28, 2018

State of the Podcasts 2018

I started really consuming audio content in the form of podcasts and audiobooks about two years ago, and I’m very often asked what podcasts I listen to. This is the first list in a series of reviews about my daily drivers of content, services, and products. I first started heavily listening to podcasts when I joined the gym (that didn’t last) for about half a year.

Published a project on March 11, 2018


Hyperlocal on-demand cleaning and employee training app for the Netherlands’ second-largest cleaning service provider.

Published a project on November 19, 2017


Elearning platform, job recommendation engine, and resume generator chatbot for Trivago in 24 hours.

Published a project on October 21, 2017


Location-based offline friend discovery and music matching app built for Amsterdam Dance Event in 24 hours.

Redesigned website on October 10, 2017


Published a project on September 23, 2017


Face recognition Augmented Reality app for business events, built at the AWS Hackathon for StartupFest Europe.

Life milestone on August 22, 2017

Moved to Enschede, the Netherlands

Wrote a blog post on August 12, 2017

UTwente PeoplePages Contact Book

As a future creative technology student at the University of Twente, I wanted to get in touch with a particular professor. Their website, PeoplePages, uses a RESTful API for AJAX requests to search for university staff, so I decided to add everyone to my contacts using API scraping to save time in the future. I did a query to find all results starting with the letter “a” and got a minified JSON response with all data. Fortunately, they have unrestricted access to their endpoints. This is wha

Published a project on July 18, 2017


Hackathon to solve India-specific problems in New Delhi with 200 participants and tens of thousands of dollars in prizes.

Wrote a blog post on April 11, 2017

Zomato for Android Redesign

I took fifteen minutes to make some strategic design changes to Zomato’s Android app. I wrote extensively about the iconography, typography, and role of actions in the app’s user experience. I wrote this article originally in March 2016 for the Zomato Android team and publicly published it on Medium in April 2017 since Zomato decided to implement most of my design changes.

Wrote a blog post on March 1, 2017

Life Update: College

Just a little bit of background about my college “situation”. How I went from design school in India to back to New Delhi to the University of Twente in the Netherlands. I wrote this post in March 2017 and updated it in December 2017. I graduated from highschool in April 2016 and joined the Unitedworld Institute of Design (UID) in Ahmedabad, Gujarat, after working at the Government of Delhi for a month.

Wrote a blog post on February 26, 2017

The Defence for MD5

A few days ago, I tried to reset my password on, the press releases website. I entered my email, and they sent me the username and password in plain text. That’s right, in plain text. The problem with this method of password storage is that if anyone gets access to your database, they can literally just see the passwords. This is why hashing is used, which converts the plain text password to an encrypted “hashed” version that is, in an ideal world, undecryptable.

Redesigned website on December 7, 2016


Published a project on October 16, 2016


Period and sexual health companion for women that gives personalized tampon recommendations and access to self-help resources.

Wrote a blog post on September 9, 2016

Machine Learning in 6 Lines

At Oswald Foundation, we’re currently building a user interface for the blind, a smartphone UI that works entirely on vibrational and speech feedback. While reengineering the Phone app, the app you use to make calls, we decided to incorporate some machine learning. If you call your Doctor in the morning every day and your parents in the evening on weekends, the app should be able to analyse that pattern and pre-populate the list of contacts relevant to the current time and location.

Life milestone on August 5, 2016

Co-founded Oswald Labs

Oswald Labs is an accessibility technology company that builds products for people with disabilities, like blind-friendly smartphone and dyslexia-friendly reading apps.

Life milestone on March 26, 2016

Finished high school

Graduated from The Mother’s International School while receiving the Dharamveer Gajra Memorial Award for Positive Work in the Field of Information Technology and the Ratan Lal Lahoti Memorial Award for Topper in English (98%, CBSE SSCE). I was also President of MINET (technology Club), and a member of Impulse (physics club), Navchetna (yearbook editorial board), and MISMUN (Model United Nations).

Redesigned website on March 15, 2016


Wrote a blog post on February 25, 2016

The Missed $30 Billion Opportunity

When I posted Study, but with a Difference two years back, my friends and I had an incredible idea that was going to change the way students think of education in India. We wanted to create a platform where students and teachers can find each other. We soon moved to a platform where students can access good-quality study material for free. I am about to take my 12th grade board examinations next week, so over the past few weeks, I have been re-thinking the Class Rebels business model.

Redesigned website on February 12, 2016


Published a project on January 24, 2016


Encryption engine and password manager in C/C++ built for my highschool Computer Science class.

Wrote a blog post on January 13, 2016

Introducing Saga Music

Music has always been an integral part of our lives. Ever since people started using the internet, they’ve been downloading music and movies. The process became relatively simple with the introduction of Napster in 1999, which led to the development of many such tools. I remember growing up with Limewire and Bearshare. After the discontinuation of these services in after ten long years, downloading music became really complicated again.

Redesigned website on January 9, 2016


Life milestone on December 29, 2015

Became an adult

Published a project on December 11, 2015


End-to-end healthcare companies that diagnoses illnesses and helps your recover, along with scheduling and appointments.

Wrote a blog post on August 30, 2015

The Problem with’s Identity

What is probably India’s most-used music streaming service, Gaana (“song” in Hindi), launched a new advertising campaign this month. It was very well executed with a great music video, beautiful typography and useful app demos at the end. Campaigns like these add to the brand value of a company — people see themselves dancing to songs on Gaana. But what’s missing here? What is the first thing users see when they download the app?

Redesigned website on August 1, 2015


Wrote a blog post on June 26, 2015

How to Name Brands

Pinkberry, a popular frozen yogurt chain, has spurred countless imitators with “berry”-studded names, so when a yogurt chain approached Alexandra Watkins, the chief innovation officer of Eat My Words, a San Francisco-based company that names brands, she wanted to help them find a really distinctive name. They ended up calling the company Spoon Me, and the name was such a hit that t-shirts and bumper stickers bearing the new brand name were flying out of the floor.

Wrote a blog post on June 26, 2015

Can Design Be Too Simple?

John McWade asks a very interesting question in his article How simple is too simple? He says:

Whose logo is this? How long would it take to draw? Let’s say 10 seconds in InDesign to make the rectangle and 10 minutes to get the width just right. How much do you bill per hour? To make it easy, let’s say $90. By that reckoning, this is a $15 logo. Not only that, but the yellow border is not the designer’s creation; it’s been the trademark of the client, National Geographic magazine, for

Wrote a blog post on March 23, 2015

One Space After a Period

Early typewriters used monospaced fonts, meaning that the spaces between letters were always the same length, and so, typists started using two spaces to slightly widen the space between sentences. Now that the fonts on your computer are are proportionally spaced, this practice is outdated; it creates unnecessary inconvenience for the writer. To help guide the reader, it is best to use two spaces after a period ending a sentence in this situation.

Wrote a blog post on March 15, 2015

The Apple Remote

I had my hands-on a magnificent device this week — a remote. But this isn’t just any remote, it’s one of the most beautiful devices I’ve ever held in my hand. It’s the Apple Remote. When the Apple TV debuted back in 2007, it really had a new vision for televisions. Even with the original Apple TV, you could rent high-def movies or purchase TV shows, music and videos from the iTunes Store, with the addition of YouTube videos.

Redesigned website on February 23, 2015


Redesigned website on December 16, 2014


Traveled to a new place on November 24, 2014


Wrote a blog post on October 21, 2014

A Designer on Operating Systems

A Silicon Valley startup was founded in 2003 with an aim to develop an advanced operating system for digital cameras. Considering that the camera market wasn’t large-enough, they started work on a mobile OS, and were acquired by Google two years later. Currently, they have over a billion active monthly users, which has doubled from 538 million in mid-2013.

Published a project on August 24, 2014

Justice Adda

Branding and web design for Cambridge Social Ventures (University of Cambridge) startup trying to break barriers in justice.

Published a project on June 21, 2014


Branding, UI/UX, and A/B-tested Shopify theme development for one of India’s most popular online fashion stores.

Published a project on May 27, 2014


India’s first online training platform, built in collaboration with government agencies and large corporates.

Wrote a blog post on May 22, 2014

Surface Pro 3

There were only two companies in this world that I truly adored for their great products—Apple and Google. I was also always a fan of the innovations at Microsoft, but they never really rocked my world. Until now. When the iOS 5 came out, I was honestly mesmerized. It was the best, made even better, and I’m still a huge fan of Scott Forstall (I was rather unhappy when Apple let him go, but I believe Tim Cook made an informed decision.)

Wrote a blog post on May 10, 2014

The ClassRebels Dream

“A substandard education will always result in a substandard nation.” — Aubrey Priest

Unlike all stories, ClassRebels didn’t start with the simple idea of making teachers and students connect in a way they’ve never connected before. It started with an idea to bring about a reform, a change, and a revolution. In India, this change was long needed. The society is evolving, and our education system needs to catch up. We believe that the whole idea of education is taken i

Published a project on April 21, 2014

Made with Love in India

Platform to celebrate, promote, and build a brand — India. Over 75 organizations use the Made with Love in India badge.

Life milestone on February 8, 2014

Co-founded Class Rebels

Class Rebels is an ed-tech startup I co-founded with Kunj Khurana and Sagar Chandna which built a social education platform and collaborative virtual library.

Wrote a blog post on February 7, 2014

Fleksy Keyboard Review

Disclaimer: I wrote this article for the Fleksy Blog and they provided me with the premium version of the app, which, for the record, is worth the $3.99. A couple of days ago, one of my friends asked me to try out a new keyboard called Fleksy. I had never heard its name before, but since he was so excited about it, I decided to give it a try. Soon, I installed it on my phone. And then, my whole tying experience changed. But before I get into that, I’ll let you know that I was using Swype.

Wrote a blog post on December 16, 2013


Design is the art of expressing thoughts. It is a freehand manifestation of vision. It is the draftsman’s job to use lab instruments to reflect that vision into precision. The purpose of design is to understand how best we can absorb natural elements spread all around us. Lack of knowledge creates too many complexities around us. Outside wisdom is unlikely to remove these intricacies. It is from the study of the self, through concentration and practice, emerges design. To

Wrote a blog post on October 27, 2013 Redesign

I recently participated in an event where I was required to redesign’s homepage and logo. The content had to remain the same, but the design was to be completely new. The website was required to be responsive, and good in code-quality and aesthetics, without the use of any external code. The logo was marked for creativity and execution. Here’s what I co-designed with Akshat Srivastava in five hours. And why. The relationship between form and purpose—How and Why— is symbiotic.

Wrote a blog post on October 13, 2013

Made with ♥ in India

We’re a group of products and organizations which were proudly created in India. You see this meticulously made handicraft item which would be the perfect addition to brighten up any living room. You pick it up, admiring the attention to detail when suddenly you spot the ‘Made in India’ label at the bottom, instantly making the product you were admiring seconds ago feel as cheap as dirt. Why is it that a ‘Made in Italy’ label makes people feel as if the product had been made in heaven itself?

Wrote a blog post on October 9, 2013

Nineteen Eighty-four

‘Reality control,’ they called it—in Newspeak, ‘doublethink.’

“Doublethink means the power of holding two contradictory beliefs in one’s mind simultaneously, and accepting both of them.” Maybe Orwell was right, just a few decades wrong. One of the beliefs, the internet is free, and one of them, the United States Government controls the internet. It’s happening, and it’s happening now! I’ve figured it all out—it’s all about power—and information is power.

Wrote a blog post on August 30, 2013

The Death of WWW

The ‘WWW’ subdomain is deprecated. There. I said it. Let me put it this way — When you type in your web browser, you get redirected to, right? But is that necessary? Do we really need to prove our world-wide web presence by adding a WWW subdomain? I don’t think so. Let us first recall the definition of WWW:

World Wide Web — n. Abb

Redesigned website on January 14, 2012


Life milestone on December 29, 2010

Became a vegetarian

On my thirteenth birthday, I became a vegetarian.

Life milestone on December 29, 1997

Born in New Delhi, India