Hidden risks baked into models

We had almost $800k ARR, 200+ subscriptions, 15-20% monthly growth. Behind the scenes, we were losing money on every single apartment and had no idea. Turns out subscription furniture in Europe was fundamentally a zero interest rate phenomenon. The moment rates rose, our entire model evaporated in a five-minute phone call. The scariest business risks are the ones baked into your model so deeply you forget they’re assumptions.