Cyankart
Cyankart.com is India’s most popular online fashion store for phone cases and apparel items. They were looking to expand their mobile reach and increase conversions, so I was hired to redesign their ecommerce website and provide logistics-related backend solutions. A/B testing, source code minification, image optimization, and responsive cross-platform mobile-first Liquid theme development are just some of the complicated words I used while working with Cyankart to expand their mobile reach and increase conversions.
The biggest challenge was decreasing the load time. I optimized images, minified the code, and decreased the usage of additions libraries and instead wrote vanilla CSS and JavaScript. The most important part was creating user engagement, so A/B testing on both the navigation bar and product layouts was done to ensure that we delivered the best experience. Little changes like the color of the “Buy Now” button made a significant difference to sales.
