![](https://wsrv.nl/?url=https%3A%2F%2Fraw.githubusercontent.com%2FAnandChowdhary%2Fprojects%2Fmain%2Fassets%2Fsixteeninches%2Fsixteeninches_2x.png?maxage=1y&w=1024&cacheBuster=1697116221667)
SixteenInches
- September 12, 2015
- View on GitHub
SixteenInches.com is one of the fastest-growing online supplements store. It was built on a foundation of authenticity and quality-control, both of which currently lack the healthcare industry. I was hired to design the SixteenInches’ brand identity, including logo and social media design, and a responsive ecommerce website on the WordPress platform using Woocommerce, to convey their mission.
I chose red as the primary brand color because it represents power and passion. The straight cut ‘1’ and the circular ‘6’ showcase a harmonic balance between work and exercise. The Woocommerce theme was designed in HTML, CSS, and PHP with SEO and mobile responsiveness in mind. The mobile website looks and feels like a native app and provides an exceptional user interface.