SixteenInches

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Client
SixteenInches
Work
App
Branding
Web
Tools
Shopify
Photoshop
Illustrator
Timeline
2 weeks
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SixteenInches.com is one of the fastest-grow­ing on­line sup­ple­ments store. It was built on a foun­da­tion of au­then­tic­ity and qual­ity-con­trol, both of which cur­rently lack the health­care in­dus­try. I was hired to de­sign the SixteenInches’ brand iden­tity, in­clud­ing logo and so­cial me­dia de­sign, and a re­spon­sive ecom­merce web­site on the WordPress plat­form us­ing Woocommerce, to con­vey their mis­sion.

I chose red as the pri­mary brand color be­cause it rep­re­sents power and pas­sion. The straight cut 1’ and the cir­cu­lar 6’ show­case a har­monic bal­ance be­tween work and ex­er­cise. The Woocommerce theme was de­signed in HTML, CSS, and PHP with SEO and mo­bile re­spon­sive­ness in mind. The mo­bile web­site looks and feels like a na­tive app and pro­vides an ex­cep­tional user in­ter­face.

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