I think Twitter should have a concept of sub-accounts. It’s not smart to create a Twitter account for every small project, but it’s often a necessity for support or a social media presence. In my case, I have a Twitter account, and so does Oswald Labs (which makes complete sense since it’s a company and I’m just a small part of it).
However, I also have several other projects, like Made with Love in India, a platform to showcase Indian-made startups, which has its own Twitter account. However, I can’t keep scaling this for every new project (I refrain from saying “startup”, but what I mean is “super-early startup idea which still needs some social media presence”).
The solution: Twitter Subaccounts. I, @AnandChowdhary, can have sub-accounts, like this:
- Main account: twitter.com/AnandChowdhary
- Subaccount about GitWriter: twitter.com/AnandChowdhary/gitwriter
- Subaccount about whatever: twitter.com/AnandChowdhary/whatever
On going to twitter.com/AnandChowdhary, you see the combined timeline of all tweets authored by me, both from the main account and any subaccounts. On twitter.com/AnandChowdhary/gitwriter, you will only see tweets from the GitWriter subaccount. Think of it like adding a tag to your tweets, and a special view to see all tweets with a specific tag.
The second and more important part of subaccounts is that people can not just tag @AnandChowdhary, but also @AnandChowdhary/gitwriter. Now, people can say: “I think @AnandChowdhary/gitwriter is a nice way to quickly add blog posts to my site”, and I know they’re talking about the specific product, not me in general.
I as an individual don’t have to create a separate Twitter account for every single consumer-driven product, service, or open-source project. Larger companies can have subaccounts for categories (e.g., @Samsung/support instead of @SamsungSupport, and @Facebook/design instead of @facebookdesign).
About the authorAnand Chowdhary
Anand Chowdhary is a creative technologist and entrepreneur. He is the co-founder and CTO of Pabio, an interior design and rent-to-own furniture company funded by Y Combinator. He lives in Groningen, the Netherlands.Read more about Anand →