Project Blue

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Client
IDII
Work
Branding
Industrial Design
Tools
Photoshop
Timeline
1 month
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Project Blue, orig­i­nally stand­ing for Bottles, Linkages, and their Underlining Ergonomics,’ is my first (and only) in­dus­trial de­sign pro­ject in which I con­ducted a re­search and re­designed the plas­tic bot­tle. I un­der­stood that poly­ethene tereph­tha­late, a plas­tic resin and the most com­mon type of poly­ester, is the ma­te­r­ial which makes the pop­u­lar PET bot­tles.

According to the National Association for PET Container Resources (NAPCOR), the gross wa­ter bot­tle re­cy­cling rate was only 38.6% last year. This means that al­most 2 out of 3 bot­tles are pol­lu­tion our planet, and I tried to cre­ate a bet­ter way.

It started on a tis­sue pa­per at a restau­rant, and ended up as the pro­ject that in­tro­duced me to the world of Autodesk and SolidWorks. I de­signed a much more en­vi­ron­ment-friendly plas­tic bot­tle with an er­gonomic de­sign that aids both the drinker and the world around her. I kept in mind pro­duc­tion, trans­porta­tion, and us­age, and asked ques­tions like How much space is be­ing wasted on trans­port­ing cylin­dri­cal bot­tles on a rec­tan­gu­lar truck?’ to dis­cover in­no­v­a­tive so­lu­tions.

One of the ma­jor de­ci­sions I made was to de­sign a bot­tle with a tri­an­gu­lar base in­stead of the usual cylin­dri­cal. This helped ac­co­mo­date twice the num­ber of bot­tles with the same vol­ume in the same sur­face area. This means di­rectly halv­ing the trans­po­ra­tion costs, since dou­ble the num­ber of bot­tles can now travel in the same ve­hi­cle. This was also tested to have a good grip, and min- imizes wa­ter droplet con­den­sa­tion on the hand while hold­ing the bot­tle or drink­ing from it. Instead of sharp edges, I gave the bot­tle a light ra­dius, which also helped hold it more eas­ily and ap­plied less pres­sure on the hand of the holder.