December 16, 2013

Design is the art of expressing thoughts. It is a freehand manifestation of vision. It is the draftsman’s job to use lab instruments to reflect that vision into precision. The purpose of design is to understand how best we can absorb natural elements spread all around us. Lack of knowledge creates too many complexities around us. Outside wisdom is unlikely to remove these intricacies. It is from the study of the self, through concentration and practice, emerges design. To

October 27, 2013

I recently participated in an event where I was required to redesign Internet.org’s homepage and logo. The content had to remain the same, but the design was to be completely new. The website was required to be responsive, and good in code-quality and aesthetics, without the use of any external code. The logo was marked for creativity and execution. Here’s what I co-designed with Akshat Srivastava in five hours. And why. The relationship between form and purpose—How and Why— is symbiotic.

October 13, 2013

We’re a group of products and organizations which were proudly created in India. You see this meticulously made handicraft item which would be the perfect addition to brighten up any living room. You pick it up, admiring the attention to detail when suddenly you spot the ‘Made in India’ label at the bottom, instantly making the product you were admiring seconds ago feel as cheap as dirt. Why is it that a ‘Made in Italy’ label makes people feel as if the product had been made in heaven itself?